Contrast is one of the most important design principles used for attracting viewer attention.
It is all about highlighting differences in visual elements within the compositional frame.
Take a look at any image and try to notice where your eye goes to first, chances are it will land on the area of greatest contrast.
Let's see how this works...
Firstly we need to understand the design elements. These are simply ways to name different characteristic of elements within the frame.
The key design elements are point, line, shape, tone texture, colour and form. At least two or more design elements can be seen in any object or image.
So, how do you intentionally create contrast to draw your viewer's attention? Figure out where you want your focal point to be and add contrast.
Contrast is an essential addition to any artist or photographer's toolkit. To help you on your way, remember to;
Our eyes are naturally drawn to the area of greatest contrast- colour, shape, tone, texture etc. Use it to direct your audience's attention around your image.
Take time to practice identifying contrast in your everyday visual life.
Before you shoot, look for where you want the focal point to be- you will need to adjust your angle, frame, direction etc